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The Kli'nishen's Atelier
Want to build a private practice that truly works for you? Join us for honest conversations about creating a successful cash-pay, direct-pay, or concierge practice that serves both you and your patients. We talk with experienced clinicians who've built practices they love, and share what worked for them.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're already in the private-pay world or considering the switch, The Kli'nishen's Atelier Podcast brings you practical insights and authentic experiences from clinicians who've walked this path.
The Kli'nishen's Atelier
The CEO Shift: A Transition Clinicians Don't Prepare For
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This episode is for the NP weighing whether independent practice is even possible. For the clinician who dreads the marketing part of running a business. For the owner whose practice has grown so much that they have become the bottleneck.
Monica McKitterick moved to Texas knowing two people. Her in-laws. Three weeks later, she opened a direct primary care practice in a state with some of the most restrictive nurse practitioner laws in the country. No practicing "medicine." Different LLC rules than a physician owner. Limits on who she could hire. She figured it out anyway. She bootstrapped the whole thing with $20,000 and furniture from Craigslist.
Then came the part no clinician is trained for.
The marketing. The networking. Putting her face in rooms full of strangers to explain what DPC even is. She did her own website. Her own admin. Her own faxes. She hit 325 patients before she hired her first full-time admin.
And then the practice grew past her.
Three locations. Ten employees. There is a moment every growing practice owner eventually faces: do you hire or continue as a solo provider?
What You'll Learn
- How to navigate nurse practitioner scope of practice laws before you open
- Why NPs in restrictive states can still build thriving independent practices
- How Monica bootstrapped her DPC with Craigslist furniture
- Why networking and in-person relationships were the real engine behind her growth
- How she went from a solo NP to 325 patients before her first admin hire
- The moment she realized she couldn't run a multi-location practice and see patients
- Why delegating admin work was harder than handing off patients to other clinicians
- The "come to Jesus" moment that forced her to define six core values for her team
- How the shift from clinician-owner to CEO changed everything about how her practice ran
Monica McKitterick,, FNP, Founder of Impact Family Wellness
Courses Mentioned in Today's Episode
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The Kli'nishen's Atelier
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