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The Kli'nishen's Atelier
Join us in The Kli'nishen's Atelier, where we explore the art and science of building successful private practices in the direct-pay and concierge cash-pay models. Each episode features insightful conversations with accomplished clinicians who share their journeys, strategies, and hard-won wisdom.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're a seasoned clinician looking to optimize your direct-pay model or a clinician considering the switch, The Klinˈishən's Atelier provides the knowledge and inspiration you need to thrive an the evolving healthcare marketplace.
Tune in to transform your practice and elevate your patient care!
The Kli'nishen's Atelier
Making Your Practice the Obvious Choice
You know you're a great clinician, but if patients can't find you, they can't choose you. Marketing your private-pay practice shouldn’t feel like shouting into the void—it should feel like connecting with the people who need you most. In this episode, Dr. Paul Thomas shares the simple, repeatable strategies he used to grow from a solo office to a multi-location direct patient care practice—without gimmicks and without expensive ads.
What you’ll take away:
✅ How to get seen and trusted by the right patients—without feeling like you’re “selling”
✅ The secret to consistency (and why showing up imperfectly is better than not showing up at all)
✅ How employer contracts can become a game-changer for growth
✅ Why community outreach and media can elevate your practice faster than social media alone
✅ The branding shift that helps you move from “just another healthcare provider” to the provider patients seek out
If you’re tired of feeling invisible, this episode is your roadmap to marketing with confidence and clarity.
Dr. Paul Thomas
Plum Health | https://www.plumhealthdpc.com/
Startup DPC | https://www.startupdpc.com/
The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com
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